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Agility is a by-product of good team dynamics

Laura Oliveto leads SSDM’s efforts to manage team member resources, help balance task allocations and plan for the incoming curveballs. By making...

Setting your Google campaigns up for success

"The foundations of your Google account are essential for success. It’s also important to understand that these change over time. Almost 100% of the...

Is Google Tag Manager part of your digital toolbelt?

We know reporting can be a challenge, especially when it comes to proving ROI to your C-Suite executives. Adding tools like Google Tag Manager (GTM)...
All the world’s a stage

All the world’s a stage

Psychologist or journalist??When she was growing up, Marissa at one time or another wanted to be one of them … or a singer or a graphic or interior designer. What she found was that a career in digital marketing provides the opportunity to satisfy quite a...

Creating content guidelines

Creating content guidelines

"When creating content for a client, it is important to be consistent." Each element created must remain true to the client’s brand image. A brand image is the way in which a client wishes to be seen by the public. Creating guidelines ensures that content...

Meet Micaela Petrucci

Meet Micaela Petrucci

Micaela Petrucci fell in love with the unique mystique of working at an agency. Softball star cuts her teeth on radio promotion At Northville High School, Micaela Petrucci was a varsity softball player in her sophomore year, nailing any batter headed for...

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